??????绾镐?璋??叼?????锛??ユ?卞???锛?AE?稿????藉??璐归????????
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Part1.1锛??虹?宸╁?猴?绛??㈣??涓??瑰??/h3>
瀵逛????ヨ????版??锛?????甯???绯荤?姊崇???ヨ?浣?绯荤??????锛??虹???绋????涓????????ャ??璁稿?浼?绉???骞冲?伴?芥??渚?浜???璐圭??AE?ラ?ㄨ?棰???杩?浜???绋?寰?寰?娑电??浜?AE???稿???璐ｃ??琛?涓???????烘??伐浣?娴?绋?绛???渚?濡?锛?涓?浜?璇剧?浼?娣卞?ユ??哄?拌?瑙ｂ??浠?涔???E??????AE?ㄥ箍???????炽???ラ???炬?′腑??浣?缃???????瀹㈡?烽??姹????????烘???规???浠ュ????濡?浣??板??涓?浠藉??姝ョ??绛???妗?????
瀹㈡?锋??????烘???AE??宸ヤ??稿??ㄤ?涓?瀹㈡?风??娌???????璐规??绋?浼?????浣?濡?浣??惧????风??娼??ㄩ??姹?锛?濡?浣?杩?琛???????????互????娣卞?淇℃???浠ュ??濡?浣?娓??般?????＄???拌〃杈捐??繁??瑙??广??杩?涓?浠?浠????瑷???浼???锛??存????瑙ｃ???辨??涓?寤虹?淇′换??杩?绋???浣?浼?瀛﹀?拌?濡???SPIN???????????FABE娉?????绛?缁??哥??娌?????宸э?骞惰?介??杩?瑙?棰?涓???妯℃??婕?缁?锛?灏???璁鸿浆??涓哄?????浣???
甯??鸿???涓?????锛?浜?瑙ｅ??烘???跺?????绛??ョ??????????璐规??绋?浼???浣?濡?浣?蹇???????琛?涓?淇℃???濡?浣??╃?ㄥ????版???琛???姝ョ??甯??哄????锛?浠ュ??濡?浣?璇?????????浼????瑰???浣?浼?浜?瑙ｅ?拌?涓??ュ??????璇绘??宸с??绔?浜?瀵规????????妗??讹????虫???浜???璐圭???版???ヨ?宸ュ?风??浣跨?ㄦ?规???杩??藉府?╀??垮???茬???崇?锛?涓哄??锋??渚??村?锋?瀵?????寤鸿???
椤圭??????虹?锛?AE??瑕???璋???澶??ㄨ?婧?锛?纭??椤圭?????舵??璐ㄥ??????ラ?ㄧ骇????绋?浼?浠?缁?椤圭????????烘???蹇碉?濡??堕?寸?????浠诲?″??????杩?搴﹁?韪????浣?灏?浜?瑙ｅ?梆??搁」?????ㄣ???ц??????у???跺熬????涓??舵?锛?浠ュ???ㄤ????舵????介???扮????????搴?瀵规?规???杩?浜??虹??ヨ?灏?涓轰??ュ??绠＄???村?????椤圭????涓???瀹??虹???
Part1.2锛????借??讹??????稿?绔?浜???
褰?浣????虹??ョ????瀹?锛?灏遍??瑕?杩?涓?姝ユ????涓?涓????斤?浠ュ?瀵规?村??????村?锋?????х??浠诲?°????璐硅?棰???绋????疯?芥弧瓒充???杩??堕??姹???
??????妗???榄???锛?濡?浣?璁╀?????妗?浠?浼?澶?绔?浜???涓??遍????猴?杩???瑕?寮哄ぇ???????藉????绮惧僵????ュ???版??宸с????绋?浼?????浣?濡?浣?????????锛?濡?浣?灏??借薄??姒?蹇靛?疯薄??锛?濡?浣?杩??ㄦ??浜??ф??缁存?ユ???ㄥ??枫???撮??瑕??????瀹?浠????瀵间?濡?浣?璁捐?涓?浠介?昏?娓??般??瑙?瑙??稿???寮虹??PPT锛?濡?浣??ㄦ??妗??跺???板０??骞惰??锛???俊浠????瀹广??
浣????戒?瀛﹀?扳??澶磋??椋??粹?????????规?锛?浠ュ??涓?浜?瑙?瑙?????????宸ュ?枫??绛??ュ?跺?涓??ц?锛?浠?甯??哄?????版??缁????ラ???规?锛?AE??瑕????绛??ュ???瑙??层????璐圭??杩??舵??绋?浼?娣卞?ヨ?瑙ｄ????ラ??娓??????圭?癸?濡??板??ラ????绀句氦濯?浣??ラ??????瀹硅?ラ??绛?锛?锛?浠ュ??濡?浣??规????风????????棰?绠?锛??跺??村???х???ラ??绛??ャ??
浣?浼?浜?瑙ｅ??PI??璁惧???ROI??璁＄?锛?浠ュ??濡?浣?灏?瀹?瑙?绛??ュ??瑙ｄ负???ц????蜂?姝ヰ???楠ゃ???版??В璇讳?浼???锛??ㄦ?板????朵唬锛??版???? ???ラ???????????????????璐规??绋?浼???浣?濡?浣?瑙ｈ??抽?????ラ???版???濡??????????瑰?荤????杞????????ㄦ?风??瀛???ョ??绛????撮??瑕??????瀹?浠????璇?浣?濡?浣??规???版????棣?锛????惰??村??浼????ラ??绛??ワ?浠ヨ揪?版??浣虫??????
浣???璁镐??ヨЕ?颁?浜??虹????版??????宸ュ?凤?濡?GoogleAnalytics???ラ?ㄤ娇?ㄣ??
??杩?绯荤?瀛︿?杩?浜???璐圭??瑙?棰???绋?锛?浣?涓?浠??藉?宸╁?哄??????AE???稿????斤??磋?藉?瑰?诲?鸿В?冲?????????藉????浠?瀹㈡?烽??姹???娲?瀵?锛??板????绛??ョ???跺?锛????版?ц?杩?绋?????猸??у????????璇?浼帮?姣?涓?涓??????藉???杩????ㄥ舰璞＄??瑙?棰???瀛︼???寰?瑙︽???????????????ョ????璁猴??ユ?遍?娲荤??妗?渚?锛?璁╄?浜???璐硅?婧???涓轰????衡??鹃????╂?ㄥ???璁╀??ㄦ??涓轰?????瓒??????E????璺??锛?姝ュ饱?村????瀹?锛??????村???胯???
浠??版???颁?瀹讹???璐?E??绋?寮?棰???瀹???????涔?璺?/h3>
??涓??????夸??ヤ????韫磋??灏辩??锛?瀹???瑕???缁???瀛︿???涓?????瀹?璺点??????涓?绾?E??璐硅?棰???绋?澶у?ㄢ??姝ｆ???瀹??颁??版???颁?瀹剁????涓借浆韬?????浣冲????????杩?浜?璧?婧?涓?浠???渚??ヨ?锛??撮??瑕??????瀹?浠??绀轰???????璺??锛?婵???浜?瀛︿????ㄥ??锛?璁╀??ㄥ?璺典腑涓???（缁?锛???缁???涓哄??蜂俊璧???浼?浼达?琛?涓?涓???浣间郊????
Part2.1锛????¤?涓???娌匡?娲??????ヨ???/h3>
骞垮???????炽???ラ??琛?涓??ユ?版??寮?锛??扮????蹇点???扮????ュ伐?枫???扮???╂?灞??轰?绌枫???宠?淇???绔?浜???锛?灏卞?椤荤揣璺??朵唬??姝ヤ?????璐硅?棰???绋??ㄨ??归??????ョ??涓????夸唬??浣????瀹?浠??藉府?╀????朵?瑙ｈ?涓??ㄦ??锛????℃???扮??瓒??垮???规???
?板??ラ?????惰??娉???锛?濡?浠?锛??板??ラ??宸叉??涓哄?叼????蹇?浜?涔??般????璐规??绋?浼?涓轰?娣卞害??????绱㈠???浼???锛?SEO锛?????绱㈠????ラ??锛?SEM锛???绀句氦濯?浣??ラ??锛?SMM锛?????瀹硅?ラ????KOL?ラ??绛???绉??板??ラ??绛??ャ??浣?灏?浜?瑙ｅ?颁???骞冲?扮???规?э?濡?浣?绛???寮?浜哄?ヨ????绀句氦濯?浣???瀹癸?濡?浣??板???藉??稿??肩????骞垮????妗?锛?浠ュ??濡?浣??╃?ㄦ?版??????宸ュ?锋?ヤ????板?骞垮???????炬??????
杩?浜?瑙?棰?寰?寰?浼?缁??????扮??妗?渚?锛?璁╀??磋??版?????版?板??ラ????寮哄ぇ????????瀹逛负??锛?????涓?浼??????烘????ㄤ俊??????????朵唬锛?浼?璐ㄥ??瀹规???稿?????浣??ㄦ?风???抽????璁稿???绋?浼?涓??ㄨ?瑙ｅ??瀹硅?ラ????绛??ワ??????浣?杩?琛??ㄦ?风?诲??锛?濡?浣?绛???涓???绫诲??????ュ??瀹癸?濡???瀹㈡??绔??????棰???淇℃???俱?????绛?锛?锛?浠ュ??濡?浣???杩?澶?娓?????歌?琛????????ㄥ箍锛?浠ユ??澶у????瀹圭????ヤ?????????
浣???璁镐?瀛﹀?颁?浜?绠???????瀹瑰??浣???宸э?浠ュ??濡?浣?璇?浼板??瀹圭????娆㈣?绋?搴︺?????冲?辨?虹???锛?浠?瀹瑰?瀵规????锛???澶????辨?烘??换浣?琛?涓??芥??娉????跨????灏ゅ?跺?浜?AE?ヨ?锛??藉?濡ュ??澶??????冲?辨?猴???耽寰?瀹㈡?蜂俊浠荤???抽??????璐硅?棰???绋?浼???浣?濡?浣?璇??????娼??ㄧ???辨?轰俊?凤?濡?浣??跺??辨?哄?瀵归?妗?锛?濡?浣??ㄥ?辨?哄?????惰?琛???????娌???锛?浠ュ??濡?浣?浜???杩?琛?澶????荤?锛?浠ラ?垮??绫讳技浜?浠剁????娆○????????
杩?浜???绋?寰?寰???杩???瀹???妗?渚?????锛?璁╀??ㄦā????澧?涓??涔?搴?瀵逛?????
Part2.2锛?瀹???婕?缁?涓?妗?渚?????锛????????藉????
??璁虹?ヨ??????℃???虹?锛?浣???姝ｇ???藉??????锛?绂讳?寮?澶ч????瀹???婕?缁???娣卞?ョ??妗?渚?????????璐硅?棰???绋?????ㄨ??归?㈡??渚?浜?瀹?璐电??璧?婧?锛?璁╀??藉?绔??ㄥ法浜虹???╄??涓?锛?灏?璧板集璺???
缁??告?渚?娣卞害????锛?璁稿?浼?璐ㄧ????璐规??绋?浼??????藉??澶?缁??哥??骞垮???????炽???ラ??妗?渚?锛?杩?琛??ㄦ?逛?????ユ繁搴﹀??????浠?妗?渚?????????????锛??扮??ョ???跺????ц?锛????版??缁???????锛?姣?涓?涓??????戒?琚???村?拌?瑙ｃ????杩?瀛︿?杩?浜?妗?渚?锛?浣???互浜?瑙ｅ?颁???琛?涓???涓??????????浣?杩???E??涓?涓??ヨ??ヨВ?抽?????锛?浠?涓?辈??缁?楠?锛??惧?拌??繁???垫????
妯℃??婕?缁?涓????芥????锛?涓?浜???绋?浼???渚?妯℃??婕?缁????轰?锛?璁╀??ㄨ?棰???寮?瀵间?锛?灏?璇?瀹???涓?浜?AE??瀹???宸ヤ???渚?濡?锛?妯℃??涓?娆″??风??ョ???板??锛?妯℃??涓?娆″??哄???????ュ??锛????虫??ā??涓?娆℃??妗?????ユ?缁?????杩?杩?浜???澶???缁?涔?锛?浣???互?村ソ?板??????瀛︾???ヨ?锛????拌??繁??涓????冻锛?骞跺??浠ユ?硅???
宸ュ?蜂?杞?欢??杩?????颁唬AE??宸ヤ?绂讳?寮???绉?宸ュ?峰??杞?欢??????????璐硅?棰???绋?浼?涓轰?浠?缁?涓?浜?甯哥?ㄧ??????蒋浠躲??椤圭?????宸ュ?枫???版??????骞冲?帮????虫???虹???????璁捐?杞?欢??瀹?浠????杩??磋?????浣?婕?绀猴?璁╀?蹇??????¤?浜?宸ュ?风??浣跨?ㄦ?规?锛???楂?宸ヤ???????
??涓?绾?E??璐硅?棰???绋?澶у?ㄢ??涓?浠?浠????绯诲????瀛︿?璧?婧?锛?瀹??村?????浣?缁?楠?涓板???瀵煎?锛??跺?婚??即?ㄤ????跨????璺????瀹?涓轰???ず浜?琛?涓?????ユ?稿?绉?瀵?锛?浼???浜?瀹??ㄧ?????芥??宸э??撮??瑕?????ユ???瀹?婵???浜?浣?涓????涔???涓????姝ョ?????ㄥ?ㄥ????褰?浣??藉?????拌??ㄨ?浜??ヨ?锛???俊?颁?瀹㈡?锋???锛?宸у??拌В?抽???锛?浣?灏变????帮??剧??ヤ?????????涓?绾?E????????锛?宸茬?惰??ㄧ?煎????
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