浠?涔??????辨恫3绉?璺宠浆骞垮????锛?瀹?涓轰?濡?姝よ糠浜猴?

?ㄤ俊?????哥???朵唬锛??ㄦ?风??娉ㄦ??????涓轰?绋?缂鸿?婧??????辨恫3绉?璺宠浆骞垮????锛?椤惧????涔?锛????绉??╃?ㄦ??????娈碉?璁╁箍???ㄧ?????绉???瀹???浠???瀹瑰?绀哄?扮?ㄦ?疯烦杞???娴???浣?楠???杩?绉?骞垮??褰㈠?涔???浠ュ???????锛??舵?稿??ㄤ?瀹?绮惧???版?????颁??ㄦ?风???虫?跺?磋叮?癸?骞跺?ㄧ?ㄦ?锋???????戒骇??杞???琛?涓虹??榛???涓?绉???锛?灏??跺??????棰?璁剧???藉?伴〉??浜у??椤甸?€??

?宠薄涓?涓?锛?褰??ㄦ?峰?ㄦ?瑙?绮惧僵?????瀹规?讹?涓?娈典???瀹归?搴︾?稿?炽??瑙?瑙??插?诲????瓒崇??骞垮?????村脊?猴?骞跺?ㄧ???堕?村????渚?涓?涓???扮??琛??ㄥ?峰???寮?瀵肩?ㄦ?风?瑰?昏??ヤ?涓?簿蹇?璁捐???璇︽??椤点??杩??翠釜杩?绋???椤虹??涓?楂???锛???澶у?版????浜??ㄦ?风??瑙???浣?楠?锛????朵??捐????楂?浜?骞垮?????瑰?荤????杞???????

瀹?涓??????缁?骞垮???ｇ?绐????????????瀛????????阀濡??拌???ュ??瀹规?锛???涓轰?绉??????????????????扳????

???辨恫3绉?璺宠浆骞垮??????榄???锛?棣???浣??板?ㄥ?舵???寸????ユ??????涓?绉???锛?瀵逛?蹇???濂???浜???缃??ㄦ?锋?ヨ?锛????涓???互?ュ????绛?寰??堕?达????虫???涓??藉?蹇????峰??淇℃????绐??ｃ??濡????ㄨ?涓?绉???锛?骞垮???藉???纭??杈惧?舵?稿?浠峰?硷?骞舵????ㄦ?风??濂藉?蹇?锛??ｄ??ㄦ?疯???朵??挎???瑰?昏??ワ??㈢储?村???

杩?绉?骞垮??褰㈠?瀵圭?ㄦ?蜂?楠???浼?????????????????浼?缁???骞垮??寰?寰???瑕??ㄦ?风?寰???ヨ??挎?堕?达??????ㄩ〉?????澶?瀵绘?惧?抽??????ラ???杩???澶у?板奖??浜??ㄦ?风????缁????????辨恫3绉?璺宠浆骞垮??????杩???????娈碉?灏?绛?寰??堕?寸缉???版?????骞朵?璺宠浆杩?绋?骞虫????讹?璁╃?ㄦ?锋??瑙???姣??璐瑰????锛?浠?????浣?浜??ㄦ?风???佃Е蹇?????

????锛?瀹?绮惧????娴??????疯?藉?????惰?藉?寮???娴??????抽??????杩?涓???瀹归?搴﹀?归????骞垮??绱?????绮惧?????ㄦ?风?诲??????锛????辨恫3绉?璺宠浆骞垮?????藉?灏?骞垮??绮惧???版?ㄩ??缁????????芥???磋叮???ㄦ?风兢浣???杩?绉???瀵圭??骞垮??锛??ㄥ?????ユ?堕?达?瀵圭??浜衡???????鹃?昏?锛?浣垮?姣?涓???骞垮?????ラ?借?卞?ㄥ????涓?锛???澶у?版??楂?浜?娴?????璐ㄩ????杞???娼?????

濡?浣????藉??拌?绉?浠や汉??娑?????3绉?璺宠浆?????????杩?????娑???涓?绯诲?????????缃???绛??ヨ??????

1.??纭???????镐???浼?锛?

?ㄨ?缃?换浣?骞垮??涔???锛?娓??板?颁?瑙ｄ????ラ???????冲?抽??瑕???浣????冲???????????锛?????浜у??????锛?杩????瀵肩?ㄦ?锋敞??锛?涓?????????浼??冲?骞垮????绱??????藉?伴〉??璺宠浆绛??ャ??娣卞?ョ??瑙ｄ?????????浼?锛?浠?浠????磋叮????姹???娴?瑙?涔????灏?甯??╀??朵??烘?村?峰?稿?????骞垮????瀹广??

2.绮惧???纾ㄥ箍??绱???锛?

??3绉??????堕?达????崇??浣???骞垮??绱???蹇?椤诲?ㄦ???????堕?村????浣??ㄦ?风???肩????杩??????

瑙?瑙??插?诲??锛?浣跨?ㄩ?娓???瀵????稿??????剧???????棰?锛??插僵椴??筹????剧簿缇???淇℃???搴︽?缂╋??ㄦ??绮剧?肩??璇??浼?杈惧箍?????稿?淇℃???绐??轰骇??????澶т寒?规?????＄?????逛环?笺??寮?浜哄?ヨ????寮?澶达?骞垮????寮??哄?椤昏冻澶??稿?浜猴??藉?杩???寮?璧风?ㄦ?风???磋叮锛?璁╀?浠?骇?????崇?ラ???村??????插?ㄣ??

??纭???琛??ㄥ?峰???CTA锛?锛??ㄥ箍?????″?璁剧疆娓??般????????琛??ㄥ?峰???渚?濡???绔??抽?????????浜?瑙ｈ???????????璐硅??ㄢ??绛?锛?骞剁‘淇?璇ユ???????瑰?诲?哄??瓒冲?澶э???浜?瑙﹁揪??

3.浼????藉?伴〉浣?楠?锛?

褰??ㄦ?风?瑰?诲箍??璺宠浆??锛??藉?伴〉??浣?楠??冲?抽??瑕???涓?涓???杞界??€??璁捐?娣蜂贡????瀹逛?娓????藉?伴〉锛?浼????磋??ㄦ?锋?澶便??

??杞介??搴︼?纭???藉?梆??￠〉?藉?杩?????杞藉???锛?杩?????3绉?璺宠浆??浣?楠???寤剁画????瀹逛??存?э??藉?伴〉????瀹瑰?涓?骞垮??绱???楂?搴︾?稿?筹?淇???淇℃????涓??存?э?璁╃?ㄦ?锋???扳????瑙??虫??寰?????娓??扮??浠峰?煎???帮??藉?伴〉搴?娓??板?板?绀轰骇???????＄??浠峰?硷?骞舵??渚??ㄦ?锋???磋叮???村?淇℃????

渚挎?风????浣?娴?绋?锛?濡?????喘涔版??娉ㄥ??椤甸?????浣?娴?绋?搴?灏藉???界???锛???灏??ㄦ?峰～????淇℃????锛???楂?杞?????????

4.???╁??????骞垮??骞冲?颁?????????锛?

涓?????骞冲?版??涓????????骞垮?????炬?哄?跺???????????????辨恫3绉?璺宠浆骞垮??????瀹??帮?寰?寰???瑕????╀?涓???骞垮??骞冲?版??????伐?枫??渚?濡?锛????棰?骞冲?帮?濡????炽??蹇???锛???绀句氦濯?浣?骞冲?帮?濡?寰?俊??寰???锛?绛?锛?瀹?浠???渚?浜?涓板???骞垮??浣????垫椿??璁剧疆??椤广??

骞冲?伴???╋??规???????????浼?????瀹瑰舰寮?锛????╂????????骞垮?????惧钩?般??骞垮??浣????╋?浜?瑙ｄ???骞垮??浣?锛?濡?淇℃???骞垮????寮?灞?骞垮????????骞垮??绛?锛????圭?癸????╂???藉??扳??3绉?璺宠浆????????骞垮??浣???????????锛?璁稿?骞垮??骞冲?伴?芥??渚?浜?API?ュ?ｆ??SDK锛???互甯??╁?????瀹??版?村?????骞垮??璺宠浆?昏???

5.?版??拷韪????缁????锛?

骞垮?????惧苟??涓?韫磋??灏憋???缁?????ユ?版??拷韪???浼????????????抽????

璁惧?杩借釜????锛???纭???瑕?杩借釜???抽??????锛?濡??瑰?荤??锛?CTR锛???杞?????锛?CVR锛???璺冲?虹?????????堕?寸???AB娴?璇?锛?瀵逛?????骞垮??绱???????棰???CTA???藉?伴〉杩?琛?AB娴?璇?锛??惧?烘??浼?缁??????ㄦ?疯?涓哄????锛??????ㄦ?峰?ㄨ?藉?伴〉涓???琛?涓猴??惧?虹?ㄦ?锋?澶辩??????锛?骞惰?琛??硅???

???辨恫3绉?璺宠浆骞垮????骞堕??涓?涓????????????浣?锛?瀹????绉?????浜??ㄦ?峰???瀛︺????瀹瑰????????????板???版????????缁煎???ラ??绛??ャ?????′?杩?浜??稿?瑕?绱?锛?浣?灏辫?借交?捐?缃??寮???娴???锛?涓轰???涓??″????涓??ㄦ?扮??澧??跨邯????

???辨恫3绉?璺宠浆骞垮????瀹???????锛?浠??跺?濮?锛?????楂?杞????ラ???╁??/p>

?ㄧ??瑙ｄ????辨恫3绉?璺宠浆骞垮??????榄???涓??稿?瑕?绱???锛??ヤ??ユ??浠??娣卞?ユ?㈣??蜂???瀹???姝ヰ???楠ゃ?????ㄥ??灏?涓轰???渚?涓?浠借?灏界??????锛?甯??╀?浠??跺?濮?锛?楂????拌?缃???浼???浣?????3绉?璺宠浆??骞垮??锛???缁?灏??舵??????涓?娆惧???娴?????????杞??????ラ???╁?ㄣ??

1.骞冲?伴???╀?璐﹀?峰??澶?锛?寮??????涔???/h3>

浣???瑕??规?????涓??＄被??????????浼?浠ュ??棰?绠?锛????╁??????骞垮?????惧钩?般??

???棰?骞冲?帮?濡????炽??蹇???锛?锛?濡???浣???浜у???????￠??????杩?瑙?瑙???瀹硅?琛?灞?绀猴?骞朵?浣?????????浼???勾杞荤兢浣?锛??ｄ????棰?骞冲?版???浣崇?????┿??杩?浜?骞冲?伴??甯告??渚???淇℃???骞垮????????寮?灞?骞垮????绛?澶?绉?褰㈠?锛???甯搁????瀹??扳??3绉?璺宠浆??????????浣???瑕?娉ㄥ??骞惰?璇??稿?崇??骞垮??璐﹀?凤?浜?瑙ｅ钩?扮??骞垮???跨?????浣?娴?绋???

绀句氦濯?浣?骞冲?帮?濡?寰?俊??寰?????灏?绾?功锛?锛?寰?俊????枫??灏?绋?搴?锛?寰???????モ??绮?涓?????锛?灏?绾?功???????♀??绛?锛??藉??互??杩?淇℃???骞垮????????骞垮????褰㈠?锛?瀹??板箍????娴??????ュ??璺宠浆??濡???浣?????????簿??瑙﹁揪?瑰??磋叮??绀剧兢锛???????瑕?寮?瀵肩?ㄦ?疯?琛??存繁搴︾??浜????濡??ㄨ???绀剧兢???ワ?锛?杩?浜?骞冲?颁??存??浼??裤??

??绱㈠????ラ??锛?SEM锛?锛??界??EM骞垮??浠ユ??绱㈣?涓轰负瑙﹀??锛?浣?????惰?藉?梆??￠〉??璁捐???璺宠浆??搴﹀???峰奖????杞?????????杩?浼????抽?????骞垮?????????藉?伴〉锛?涔??介?存?ュ??伴?????娴???寮?瀵笺??????骞垮??骞冲?帮?璁稿??伴?昏????绫?pp????瀹瑰????骞冲?颁???渚?????骞垮??浣?锛?瀹?浠??寰?涓???瀹归?搴﹁????锛??ㄦ?蜂?楠?杈?濂斤?????杩?琛???3绉?璺宠浆??????ヨ?缃???

?ㄩ???╁钩?版?讹??″?????锛?

?ㄦ?风?诲???归??搴︼?骞冲?扮???ㄦ?风兢浣????︿?浣?????????浼?楂?搴﹂??????骞垮??褰㈠?涓?????绌洪?达?骞冲?版??渚???骞垮??浣???绱??????????﹁?借?浣????????ュ????锛?瀹??扳??3绉???????????浼?杈俱???版??拷韪??藉??锛?骞冲?版??渚????版??????宸ュ?锋???﹁冻澶?寮哄ぇ锛??藉府?╀?杩?琛?浼?????

2.????绱????????纾??涓?绉?????榄???

??3绉?????榛????堕?达???瑕????剁簿?煎?????稿?????骞垮??绱?????

瑙?棰?骞垮??锛?寮?澶?绉?瀹???璐?锛?瑙?棰?????涓?绉????抽???蹇?椤昏?????浣??ㄦ?风??娉ㄦ????????互浣跨?ㄥ己????瑙?瑙??插?汇????康璁剧疆???村?荤???圭???????瑙ｅ?虫?规??ュ?稿??ㄦ?枫????瀹逛?骞垮??????ヨ????锛?濡?????俊???骞垮??锛?瑕?璁╁箍??瑙?棰???璧锋?ヤ??ㄥ?寸????瀹归??肩?镐技锛???灏?绐???????娓??扮??浠峰?肩?癸??ㄨ?棰?涓???ㄦ??绠?娲???璇?????婚?㈠?绀轰骇?????稿????广??浼???淇℃???????′??裤??

绐???TA锛??ㄨ?棰?????熬锛???璐?┛????缁?锛?锛?浠ラ????????瀛???璇??虫??绀虹?ㄦ?疯?琛?涓?涓?姝ユ??浣????剧??骞垮??/?ㄥ?惧箍??锛?楂?璐ㄩ???剧??锛?浣跨?ㄩ???杈ㄧ?????插僵椴????????句?涓????剧????绠?娲?????妗?锛???妗????瑕????绮炬??锛??村?荤?ㄦ?烽??姹?锛??????堕??濂藉????ㄦ????绱???杩??????褰????ㄥ?炬??GIF??互澧???骞垮???????ㄦ?у???稿?????

??妗?璁捐?锛???棰???锛?浣?涓?杩?搴︼?????搁?瑕?瓒冲??稿?浜猴?浣?瑕??垮??????瀹ｄ?锛?寮????ㄦ?峰??????绱ф?ｇ?ㄦ?风???????癸??存?ヨ??虹?ㄦ?锋???冲??????锛???????缁??ㄦ?锋复??杈炬????缇?濂藉?衡??????╃???瑰??缃??灏??ㄦ?疯?借?峰????存?ュ?╃???惧?ㄦ?????€??

3.?藉?伴〉璁捐?涓?浼???锛??挎?ユ???锛?瀹??拌浆??

骞垮??????缁????????瀵肩?ㄦ?蜂骇??杞???锛???姝わ??藉?伴〉??浣?楠??冲?抽??瑕???

蹇?????杞斤?浣跨?ㄥ?剧????缂┿??浠ｇ??浼???绛??????纭???藉?伴〉?ㄧ?ㄦ?风?瑰?诲???借?????杞姐????瀹归?搴︾?稿?筹??藉?伴〉????瀹逛?骞垮??瀹ｄ?????瀹瑰?椤婚?搴︿??达??垮???ㄦ?蜂骇????璐т?瀵规?库??????瑙???娓??扮??浠峰?间富寮?锛??藉?伴〉搴?娓??板?伴??杩颁骇??/???＄???稿?浠峰?硷?璁╃?ㄦ?蜂?????躲??

寮虹????杞???璺??锛?寮?瀵肩?ㄦ?峰???浣?璁惧???杞???????锛?渚?濡?锛?涓?涓?????????绔??宠喘涔扳??????ラ???涓?涓??????娉ㄥ??琛ㄥ????淇′换??涔︼?濡??????斤?娣诲???ㄦ?疯?浠枫????濞?璁よ???????Logo绛?锛?澧????ㄦ?蜂俊浠绘????绉诲?ㄧ?????锛?纭???藉?伴〉?ㄦ???虹?绉诲?ㄨ?澶?涓??ユ????ソ??娴?瑙?????浣?浣?楠???

4.?????缃?????炬?ц?锛?绮剧?????浣?

?ㄥ箍??骞冲?板?????浣???瑕?杩?琛?绮剧?????璁剧疆锛?

????璁剧疆锛???纭?箍???????剧????锛?濡??瑰?婚????杞???????瑙?????绛?锛???浜虹兢瀹???锛?绮惧?????╀?????????浼?锛??????板????骞撮????у?????磋叮??琛?涓虹????吼??′环绛??ワ??规?????棰?绠???????锛????╁???????轰环?瑰?锛?濡?CPM??CPC??CPA绛?锛???骞垮??浣????╋????╂????????3绉?璺宠浆??涓??ㄦ?峰??涓?搴﹂???骞垮??浣???

骞垮????娴?浠ｇ??锛??″??ㄨ?藉?伴〉涓??ㄧ讲骞垮????娴?浠ｇ??锛?浠ヤ究骞冲?拌?藉??纭?拷韪??ㄦ?风??杞???琛?涓恒??

5.?版??????涓?杩?唬浼???锛???缁?????????

骞垮?????句???????娆℃?ч」?????????瑕???缁??????杩?绋???

?稿???????娴?锛?瀵????虫敞?瑰?荤??锛?CTR锛???杞?????锛?CVR锛???骞冲???瑰?绘?????CPC锛?????娆″?绀烘??????★?CPM锛????ㄦ?峰?????堕?淬??璺冲?虹??绛??抽???版????AB娴????璇?锛?瀵瑰箍??绱???猸?锛??剧????瑙?棰?????妗?锛????藉?伴〉璁捐???CTA???????ㄦ?风?诲??绛?杩?琛?AB娴?璇?锛?涓????惧?烘??浼??规???

?ㄦ?峰??棣??堕??锛??虫敞?ㄦ?峰?ㄥ箍?????藉?伴〉涓?????棣?锛?浜?瑙ｇ?ㄦ?风?????瑰????姹???璋??存???剧??ワ??规???版??????缁???锛????惰??村箍????瀹??????轰环??绱??????藉?梆??￠〉锛?浠ヨ?峰??村ソ????????

???辨恫3绉?璺宠浆骞垮??????璁剧疆锛?涓?浠?浠?????????????锛??存????ㄦ?峰???????瀹瑰???????ラ??绛??ョ????ユ繁?荤??瑙ｅ??杩??ㄣ????杩?涓?杩扮??瀹???????锛?浣???互?存??板?拌??????ц?浣???骞垮?????撅?灏???3绉?????榛????堕?磋浆??涓哄?瀹??ㄥ?ㄧ??娴??????????杞????剁????涓????涔?锛?涓????璇?锛?浣?灏辫?介┚椹?ソ杩?涓?己澶х????ヨ?ラ??宸ュ?凤??ㄦ?????甯??虹?浜?涓??遍????猴?瀹??版?????寮?????涓??＄???鹃?锛?